[NEWS] Global Entertainer / Model Irene, Signed an Exclusive Contract with Saram Entertainment!

이소영 대표 "모델·크리에이터·글로벌 인플루언서로서 혁신적인 영감...자사 브랜딩 시스템과 시너지 기대"

2024.05.15

Global entertainer and model Irene has signed an exclusive contract with Saram Entertainment.

On the 13th, Saram Entertainment (hereinafter "Saram Ent.") CEO Soyoung Lee announced, "We have signed an exclusive contract with global entertainer and model Irene, who possesses an innovative and flexible mindset." She continued, "We look forward to the synergy that will be created by combining Irene's innovative inspiration as a model-creator-global influencer with Saram Ent.'s branding system."

Irene debuted as a fashion model in 2012. Since then, she has expanded her influence as a creator and global influencer, contributing significantly to the popularity of the Korean fashion industry with her unique personality and energy. In recognition of her impact, she was named one of Forbes "30 Under 30 Asia" in 2016 and one of TIME magazine's "Next Generation Leaders" who are changing the world.

Irene's influence continues to grow. She is active as a model and creator, boasting an impressive 2.87 million followers, and is considered a role model among women in their 20s and 30s. Additionally, she has excelled as the creative director and CEO of her own brand. Recently, she captivated viewers with her candid charm and witty remarks on various programs such as "Shooting Stars" and "Hangout with Yoo."

Irene, who continually expands her horizons without being confined by national or domain boundaries, is expected to present pioneering and diverse global content with the support of Saram Ent.'s global branding system.

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