'Better SARAM' ESG Campaign History

'더 나은 사람(Better SARAM)'이 되기 위해 지속해 온 사람엔터테인먼트의 ESG 캠페인 여정

2024.11.15

The Journey of 
SARAM ENTERTAINMENT 
ESG MANAGEMENT


2024

SINGLE DROP CAMPAIGN (ON GOING) 

  • Four actresses from Saram Entertainment donated their talents for the charity photoshoot 'Hummingbird's Forest' in Marie Claire
    • Jung Hoyeon with Louis Vuitton
    • Park Gyuyoung with Gucci 
    • Choi Sooyoung with ETRO
    • Han Yeri with ADEKUVER
  • The funds raised through the charity photoshoot will be used to create an ecological forest in collaboration with Marche, utilizing idle land in Hongseong County

 

2021

Creating ‘Urban Forest’ at Yeoui Saetgang Ecological Park

  • Participated in the 2 021 Creating Urban Forest project to reduce climate change
  • Transplanted 250 young trees in a self-sustaining area


2019

100th Anniversary of Korean Cinema Project

  • To commemorate the 100th anniversary of Korean cinema, 11 artists from Saram Entertainment had a group photoshoot for ELLE magazine
  • A global open seminar titled ‘Expand Through People, Share Through Contents’ was held to celebrate the 100th anniversary of Korean cinema with Saram Entertainment 


2018

LET'S SAVE THE EARTH CAMPAIGN 

  • Produced 2018 Charity Calendar ‘LET’S SAVE THE EARTH’ (with Happy Bean)
  • Launched the 'PLEASE SAVE MY EARTH' campaign to raise awareness about reducing the use of disposable products
  • The proceeds from the charity calendar sales were donated to create the Metasequoia Path forest Sky Park, Mapo-gu 


2017

Diversity Film Support Project

  • Saram Entertainment, Gyeonggi Content Agency, and Cine21 have signed a business agreement for the Diversity Film Support Project 'G-Cinema Program'. The project includes script contests, production investment support, and auditions for new actors
  • The project includes script contests, production investment support, and auditions for new actors

 


2016.12.

HOLYDAY CHARITY PICTORIAL (W issue December 2016)

  • Saram Entertainment's 11 artists contributed their talents to a Charity Photoshoot
  • A portion of the proceeds from the shoot had been donated to charitable organizations


2016.6. 

1st CHARITY CALENDAR

  • In 2015, Saram Entertainment created a charity calendar to celebrate its 10th anniversary
  • All proceeds from the sales were donated to the international humanitarian organization 'Oxfam'




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