CEO

FOUNDER•CEO•PRODUCER

LEE SOYOUNG

“사람으로 확장하고 콘텐츠로 공유하다”

"Expand through People, Share through Contents"

“人へと拡張し、コンテンツで共有する”

•2002 ㈜재원프로모션 설립 및 CMO 취임

•2006 ㈜재원프로모션 계열사 사람엔터테인먼트 설립 및 대표 취임

•2016 ㈜사람엔터테인먼트 법인 설립 및 대표 취임

•2020 동아일보 리더십경영 연예 엔터테인먼트 부문 대상 수상

•2020 중앙일보 'THE CREATIVE MANAGEMENT 2020 - 혁신브랜드 부문 수상

•2023 美 더 할리우드 리포터 ‘2023년 국제 방송 업계에서 가장 영향력 있는 여성 35인’ 선정

CEO Lee Soyoung, the founder of Saram Entertainment, established the company in 2006 based on her successful career in global marketing and business.

Under her leadership, Saram Entertainment has expanded star IP into the global market through artist management and branding that aligns with each artist’s unique soul and philosophy, establishing a successful business model.

The company is also actively developing story IP for films and dramas, while continuously expanding its business on a global scale.

Career Highlights

•1996: Founded Jaewon Design

•2002: Founded Jaewon Promotion Co., Ltd. and appointed as CMO

•2006: Established Saram Entertainment as an affiliate of Jaewon Promotion Co., Ltd. and assumed the position of CEO

•2016: Incorporated Saram Entertainment Co., Ltd. and appointed as CEO

•2020: Awarded Grand Prize in the Entertainment Management category by The Dong-A Ilbo Leadership Management Awards

•2020: Received the Innovation Brand Award in 'THE CREATIVE MANAGEMENT 2020' by JoongAng Daily

•2023: Selected as one of “35 Most Powerful Women in International Television” by The Hollywood Reporter (U.S.)

CAREER